Three Social Media Marketing Channels and Techniques

One important technique to follow when using social media to market your game is creating a good design for your profile page, as it is one of the first things people see when they interact with your brand, so a visually appealing page will help draw more interest. It's important to design the page so that it works on multiple screen sizes to ensure that your whole audience can properly view the pages content.

Of course, you'll need to choose the correct social media platform for your target audience. With the huge range of social media sites out there, there's no way you'll be able to put enough effort into all of them - it is instead better to pick just a few platforms where your target audience will be hanging out, and put more effort into these instead. For example "90% of the Instagram base [is] under the age of 35," (Social Media Demographics Guide for Digital Marketers, 2020) so if your target audience is mostly people over 35, Instagram wouldn't be a good choice.

Viral marketing is easy to theoretically utilise, as all you must do is share content that is appealing to your target market and post it at the correct time for a large number of people to see it. However, it is difficult to consistently pull off, as it's largely up to chance. It depends on people sharing the content rapidly, without the original creator being involved. If it works, it can be extremely effective due to the large potential reach and low cost. It also isn't as invasive as regular marketing campaigns as "the social media user is the one making the decision to participate and share content"(Fraile, 2020)

As part of my marketing research, I have created a twitter page for my game which can be found here.

Sources:

Digital Marketing Institute. 2020. Social Media Demographics Guide For Digital Marketers. [online] Available at: <https: digitalmarketinginstitute.com="" en-gb="" blog="" social-media-demographics-guide-for-digital-marketers=""> [Accessed 2 April 2020].</https:>

Fraile, A., 2020. What Is Viral Marketing? Advantages And Examples. [online] Cyberclick.es. Available at: <https: www.cyberclick.es="" numericalblogen="" what-is-viral-marketing-advantages-and-examples=""> [Accessed 2 April 2020].</https:>