Two Mobile Marketing Channels and Techniques

One important mobile marketing technique is web page and email optimisation - meaning that you design the web page and email content to display well on a mobile device, making it easier to read and therefore more likely to keep the readers attention. A good way to implement this is to use a responsive layout which adjusts the layout according to the users screen size. You also want to ensure that all images are able to be expanded, as it can be difficult to see the full detail of an image on a small screen which could lead to frustration. 

Another technique is the use of push notifications. It is mostly applicable to mobile games, but can be useful for other apps too. It can draw attention to in-app events or promotions which can help to drive sales. If a game has cooldowns for certain actions, a notification could be used to alert the player that the ability is available again to pull them back into the game. To increase the effectiveness of notifications, you could personalise them to the user, as "personalized push notifications have an open rate four times higher than their generic counterparts." (A Complete Guide To Target Audience Analysis For Content Marketers, 2020) This can be done by simply addressing the user by name. It's a small step that has huge value. 

Sources:

We Build Links You'll Be Proud Of - Point Visible. 2020. A Complete Guide To Target Audience Analysis For Content Marketers. [online] Available at: <https: www.pointvisible.com="" blog="" complete-guide-target-audience-analysis-content-marketers="" #define=""> [Accessed 18 March 2020].</https:>